Budweiser takes a jab at craft beer in Super Bowl ad
Budweiser has done away with its cute animals of past and is taking a jab at craft beers in its Super Bowl 2016 advert.Although owner AB InBev has been snapping up craft brewers, it's using the pricey...
View ArticleCoca-Cola assembles Marvel characters The Hulk & Ant Man in Super Bowl ad
Coca-Cola assembled two Marvel superheroes for its Super Bowl ad last night (7 February) in a bid to push its new Coke Mini cans.The 60-second ad featured the latest Marvel character to receive the...
View ArticleSuper Bowl 50 ad winners: Hyundai and Mountain Dew generate the most digital...
Through early this morning, Super Bowl ads have generated more than 476 million online video views and 5.8 million social actions associated with the ads; this according to iSpot.tv, a real-time...
View ArticleSir Anthony Hopkins doesn’t sell out in TurboTax Super Bowl spot
With a highly entertaining teaser earlier last week, featuring James Lipton, TurboTax revealed Sir Anthony Hopkins as the star of their Super Bowl spot. In the 60-second commercial, “Never A Sellout,”...
View ArticleDoritos dominates top 10 most shared Super Bowl ads
Doritos’ ‘Ultrasound’ has been crowned the most shared ad of the Super Bowl 2016, according to new data from video ad tech company Unruly.The ad, which features a pregnant woman having an ultrasound...
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Doritos, Pokémon and Pepsi Super Bowl spots drive most buzz on social
The Super Bowl is an annual arms race for advertisers as brands clamber to get noticed and dominate conversation online.Coldplay, Beyoncé and Bruno Mars may have stolen the spotlight with their half...
View ArticleThe top Super Bowl marketing moments (as chosen by you)
The votes were tallied and the marketing world had their say on what they felt were the most important Super Bowl marketing moments over the last 50 years. What was most interesting is that there...
View ArticleSuper Bowl 50 was the second most cluttered Super Bowl in history for...
Super Bowl 50 was the second most cluttered Super Bowl in history as measured by ad time, according to new data released by Kantar Media.When promotional spots from CBS and the NFL are taken into...
View ArticleWho won Super Bowl advertising? It’s unclear, but there were bright spots
The Super Bowl, both the game itself but, more importantly for the ad industry, the ads, are under all kinds of microscopes. Expectations are huge — and those of us on the sidelines, waiting (or not,...
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PayPal scalps a parody of its Super Bowl ad positioning Bitcoin as ‘New Money’
A repurposed version of PayPal’s Super Bowl ad positioning Bitcoin, instead of the money transferal service, as the future of currency has been pulled from YouTube to "avoid customer confusion".The...
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